How Chapstick Lost the Battle to Lip Balm Upstart EOS

For a long time now, purchasing lip balm meant seeking a doctor’s advice before walking into a supermarket or a drug store. The sticks felt complete, clinical with a better ingredient on their listings. You could skip the tasteless if you wanted to go wild. Spring and cherry flavor were the most favorite. For the past seven years, EOS pastel-colored orbs popped up into the market. They took over spaces on Target, Walmart, Walgreens, and Costco. Allure and Cosmo beauty editors got hungrier for the staff like grapefruit and honey dew.

EOS lip balm products, the acronym for the full names of the corporation, are all over fashion and beauty magazines. However, the founders of the firm have not released their business plan and strategy. They revealed their profit of over $250 million annually in a whole interview with the company’s CEO. According to the research and consultation firm, they are the best-selling balm in America.

Kline Research explains that the firm has driven growth through the introduction of oral care. The sell more than a million products weekly. They are prospecting to sell over $2 billion products in the future. They are specialized in demand-driven original products that catch the sight of the market.

Sanjiva Mehta, EOS CEO and co-founder, explains that it is not necessary to build up information on a deliberate environment. For a start-up company, they focused on product attention and necessary things that consumers want in a brand. They value their customers. However, she spent her career in marketing packaged goods for Unilever and Pepsi.

The brand struck her as a potential candidate to foster innovation on products. For this reason, she was appointed as the distinguishable product marketer. Most brands appear to drive customers by cutting production costs. Consumers do not worry much about cost. However, their main concern is about the quality of products.

EOS Website:

Entrepreneurs and Philanthropists: Powerful Women in Hollywood



A-listy celebrity women in Hollywood are often stereotyped as being blonde bimbos who are married to wealthy movie producers. However, that is not always the case for popular movies with Angelina Jolie and Jessica Alba who are strong women immersed in bettering the world through commerce and philanthropy. There leadership and ideals help give young girls positive role models. These actresses use their audience and voices to promote well being and positive change in the world. They are the antithesis of fame hungry actresses that give Hollywood women a bad name.


Angelina Jolie is one of the most vocal woman of Hollywood for human rights. She is a U.N Goodwill Ambassador. She campaigns for the rights of children all around the world. She even shows this in her everyday life with a family full of children adopted from developing nations in addition to her own natural born kids. She is a positive role model who always puts her kids first. She will deny movie roles and even end her marriage to one of the most attractive men on the planet to ensure her family comes before her own needs. She is someone to admire and consider in a world of fake people.


Jessica Alba is also inspiring in the way she runs her business. She runs the Honest Company is a way that is comparable to those with much more experience and business acumen than someone who has only been an actress. Her path is one that can also inspire women of all ages.

Dick DeVos: Longtime Businessman And Former Political Candidate Allows A Look At His Lifetime Giving

Dick DeVos certainly has been known as a giver and many local schools, hospitals and non-profit groups have benefited greatly from his generosity. But he’s always kept the amounts he’s contributed quite private and makes no attempt to put either his net worth or charity in the spotlight, though various media outlets certainly have listed him many times. But just this last month after President Donald Trump chose Dick’s wife Betsy to be Secretary of Education, the DeVos’s decided to make known the great mystery that many have wondered about. It’s now been reported that the DeVos’s have given around $139 million in their lifetime, and only a small percentage of that has gone to political campaigns.


Dick DeVos’s charity is something he learned growing up from his father, Richard DeVos Sr. Richard DeVos Sr. co-founded Amway Corporation and also bought the NBA’s Orlando Magic in 1991. Dick DeVos saw his father give back to the Grand Rapids community as a young man and decided to follow in those footsteps. Dick worked under his father at Amway for most of his early career, and after becoming vice president in 1984 started assuming more executive responsibilities there. Dick became CEO when his father stepped down in 1993 and soon began growing operations overseas and bringing in a large amount of profits. Dick left the company in 2002 to run another company that he and Betsy had founded in 1989, The Windquest Group.


Dick and Betsy’s philanthropy started out with education and private schools in particular. Their mission has been to make private and charter schools affordable for underprivileged children and through the Dick & Betsy DeVos Foundation and several other non-profit groups such as Education Freedom Fund, they helped start scholarships. They’ve also been at the center of education reform legislation efforts including one in the year 2000 to try and establish private school vouchers and tax credits, but were unsuccessful. They did continue to work with charter schools throughout the years and in 2010 they helped start the West Michigan Aviation Academy.


The DeVos’s have also given to several civic organizations including Grand Action Committee, a council of local leaders that helped revitalize the downtown area of Grand Rapids. They’ve also given to children’s hospitals, libraries, and even made a large donation to the Kennedy Center in Washington for their art institute which was promptly renamed the Dick and Betsy DeVos Institute of Arts Management. Dick is also a former political candidate who ran for governor of Michigan in the 2006 gubernatorial race, but he came up short to Jennifer Granholm. The DeVos’s did later help get a right-to-work law passed in 2012 after seeing the success the legislation had in Wisconsin. Dick DeVos also has engaged in fun activities such as the Chicago-Mackinac sailing race.