According to Salary, Lori Senecal recently announced that she would be leaving her role as the Chief Executive Officer of the MDC Partners highly regarded CP+B Agency at the end of this year. Senecal had earlier served as President and CEO of MDC Partners Network. The soft-spoken and steely-eyed executive has given no clues as to what she would be doing in 2018. You can visit Business profile to know more.
Senecal was influential in bringing American Airlines into the CP+B family. This new account that had been in the hands of a competitor for 25 years was a major achievement in the career of Senecal. She was honored by Advertising Age’s as one of the women to watch in 2014. In 2013 Senecal received the AWNY Quantum Leap Award given to her for her dedication to leadership and innovation. She recently spoke at the 3% conference.
In an article on The Drum, the advertising world is hugely competitive and agency representative’s experience fairly short stays at each agency. If an ad sales rep brings new customers as well as accommodating clients, that representative will have success and be able to climb the ladder of success. In any creative profession, executives must encourage staff to find a creative edge and to thoughtfully handle the needs and requests of clients. Any creative endeavor must be urged on by equal amounts of encouragement and helpful suggestions from the executives. While Senecal did not want the limelight and felt she was a poor public speaker, she has an insight into the creative mind and will continue in the advertising field for the foreseeable future.
Lori Senecal will leave MDC Partners and the CP+B Agency in a stronger condition than when she joined. Her colleagues will have benefitted from her sensibilities and calm demeanor even when she is no longer a presence at the firm. This dynamic, young, educated woman will find whatever she seeks in the near future. Read the entire ADWEEK article here.
See more: http://lorisenecalglobalceo.com/