Doe Deere and her Success with Lime Crime

Other than being the “unicorn queen” of the makeup industry, Doe Deere is a woman of many talents. She was born in Russia, but moved to New York at the age of seventeen. In New York, she studied fashion and design, and even launched her own clothing line called, “Lime Crime.” She was also in a band in New York, and this is also where she met her husband. She always had a strong desire for entrepreneurship.


Then, in 2008, she launched her own makeup brand called, “Lime Crime.” She operates her business currently in Los Angeles, California. Her makeup line is cruelty free, and vegan. It is also based on creativity and bold and vibrant colored products. Lime Crime features, matte lipstick, chrome lipstick, loose pigments, eye shadow pallets, rainbow colored liquid liners, glittery lip gloss, nail polish, semi-permanent hair dye, and so much more.


Doe used to create her own clothing line called ‘Lime Crime,’ and she had the idea to create makeup that would match her outfits. She couldn’t find the right bright or bold colored makeup, so she started to make them. Doe always had a love for makeup and fairytales, so she put them together, and created makeup that was fun and able for everyone to love. Doe chose a unicorn to be Lime Crimes mascot in order to represent rare beauty and equality to all creatures.


She launched the makeup line in 2008, and in order to promote her products, she created makeup tutorials using her own makeup. She also held contests for giveaways, and her sales really started to pick up. Then, by 2009, the rest was history. Lime Crime now has over three million followers on Instagram and people all over the world love the unique vibrant colored products.


Doe is very serious about her products and her customers. She wants to create products that makes everyone happy. This is why she creates several different colors from nude to bold colors. She aspires to create products for everyone to enjoy. She tries out all of her products before she launches them, and if she wouldn’t wear them, then she won’t launch them.


Doe always chooses themes to he products based on fantasies, and strange mythical creatures. Doe is up for trying new things in the future. She is into chasing new dreams and fantasies.


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