The Reign of The Unicorn Queen

Anyone in the beauty world who loves rainbows, unicorns and glitter has heard of Doe Deere, the brilliant and creative brain behind Lime Crime. The Russian born beauty has spent the last eight years propelling her hair, makeup and beauty product company from a small entrepreneurship into a beauty beacon that has over 3 million followers on Instagram alone. What began as an eBay store with just 12 products and some social media makeup tutorials is now a brand known nationwide for its wide variety of bold and unicorn colored lipsticks, eyeliner, eyeshadows, makeup brushes and hair color.


Given the high ranking title of “Unicorn Queen” in the beauty realm, Doe Deere didn’t always plan on creating her own makeup line. Lime Crime originally began as an online store for Deere’s individually designed clothing line, a project that began after attending the Fashion Institute of Technology in New York City for fashion design. While modeling the clothing she noticed that she could never find the perfect shade of makeup to match the bold colors of her creations, and she set to work dreaming up and creating custom colors that matched perfectly. Soon she created a line of 12 products and set to work building the online buzz around her brand. Doe marketed the line herself at first, selling her makeup through Lime Crime’s eBay store and creating makeup tutorials on social media that walked viewers through replicating her bold looks with her products. She used giveaways and contests to pull in even more viewers. Soon her following increased and in 2008 Lime Crime entered the spotlight as an official beauty business.


Doe Deere was named a Top Inspiring Female Entrepreneur by Self-Made Magazine, and she isn’t shy about sharing her secrets to success. Her best advice for other beauty entrepreneurs and small-business owners is to listen to what co-workers and customers are telling you, because they’ll always tell you what they really think. Doe cites taking criticism in stride as a major reason she doesn’t let people who don’t like her makeup or brand get to her, and says that ensuring that all of the players on your team share your vision and dream is crucial to rising to the top.


That dream can be seen throughout the Lime Crime brand, its bold colors, glitter and unicorn themed makeup a representation of Deere’s love for fairy tales and myths. The brand’s unicorn logo represents this and Deere’s belief that the beauty of makeup is in individuality and uniqueness, as well as their dedication to standing for kindness and compassion for all animals. Lime Crime is sought after by animal lovers everywhere because of their certification as Vegan & Cruelty Free through PETA and Leaping Bunny, as well as their vow to never test any of their products on animals.


Doe Deere eventually moved from New York City to Los Angeles, where she currently resides while continuing to dream up bold new makeup colors, fun rhyming names and cruelty-free beauty brushes.


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Lori Senecal Talks About How To Reach People Who Are Tired of Ads

One of the greatest challenges for advertisers is to find a way to not annoy the audience. One thing that the audience does not want is to be badgered. When they are reading content, one of the last things they want is to be interrupted in some way by an ad. One example is when one is on a page reading something and then the page suddenly changes to an ad. Another example is that the user could be reading something on the page that suddenly shifts for an ad. Either way, these are one of the ways that business owners should not get the attention of the audience. For one thing, it communicates a lack of confidence in the business.


One of the most important traits to have is confidence. Lori Senecal is an advertiser that knows how to project confidence. This is one of the reasons that she is so successful as an advertiser. She not only knows how to bring about compelling ads but also knows how to avoid interrupting and annoying the potential customers. One thing that she knows about intrusive ads is that people are less likely to respond to the ad. At the same time, one does not want to go to the other extreme and put it to where it can’t be seen. For more details visit Bloomberg.


One of the best ways that Lori Senecal gets the audience to click on an ad or watch the video ad is to put it somewhere that it can be seen without being in the way. This can get the attention of people who are reading the content, especially if the ad is relevant to the content. Afterwards, the campaign has to be very compelling in order to maximize the conversion. Lori Senecal understands that entertainment can be one of the best ways to bring about sales.



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Plan for Retirement with HCR Wealth

Since retirement is a part of life, it is imperative to have a plan that will keep you and your family protected from financial trouble. Having a family is a big responsibility, and middle-aged adults are often responsible for taking care of more than just their own needs. They are responsible for ensuring that the medical care and financial needs of their aging parents are met and secured. They are also responsible for the well-being of their children and college tuition. Additionally, they may need to anticipate the return of their kids back home when they complete college. This combination of events can be stressful and make it difficult for middle-aged adults to save for their retirement.


Even though saving is not easy, you must save for retirement to secure your future. Saving may require matching your employer’s retirement contributions and not withdrawing any savings from your account. You should plan for your children’s future and put money aside for their college tuition as early as possible too. You may also need to consider your parents’ needs and plan to contribute to their living and health expenses, depending on how much they have to retire on. You should obtain information regarding their health insurance and financial obligations, so you can make plans for your own retirement down the road.


HCR Wealth is a registered investment advisory firm. Greg Heller is the founder & CEO of the company and has over 30 years of experience in wealth management. The firm creates personalized financial strategies to help clients reach their financial goals and protect them against risk. When establishing valuable relationships with clients, HCR Wealth combines education and trust to maintain the loyalty of their clients.

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Jed McCaleb, Creator of Mt. Gox, Predicts Crypto-Future

Few are considered a bigger authority on cryptocurrency than Jed McCaleb. During his career he has been involved in several companies related to bitcoin and other cryptocurrencies. He is also a world renowned programmer who has worked on several innovative projects during his life.


Now Jed McCaleb is making a life changing prediction. Jed McCaleb believes that the future of banking is with blockchain technology and cryptocurrencies. When Jed expanded on his theory he also mentioned that even things like stocks could one day be traded using blockchain technology. The coding and protocols behind blockchain are infinity more secure than the procedure behind modern banking.


Any random company involved in the blockchain world could install some sort of software in financial institutions to make transactions possible, but few are as effective as Stellar, the company which McCaleb acts as CTO. Stellar’s transactions can be completed in less than 5 seconds. A company that wished to dominate the financial market with its technology must be able to store public ledgers and be able to exchange currencies of all types from all over the world.


Stellar is already active, primarily in Asia, but they even have a large client located in the United States; IBM, the computer manufacturer, has integrated Stellar into their systems to assist with international transactions.


The popularity of this new industry has recently been plagued with an army of fraudulent businesses. This is the reason governments are beginning to regulate the cryptocurrency market, but once these regulations thin the herd of fraudulent coins legitimate business will be able to thrive once again.


“In the next 10 years I wouldn’t be surprised if al equity isn’t tokenized on some blockchain somewhere,” McCaleb said. If this is true, if retailers, banks, stocks, and bonds can operate with blockchain technology, the world would become a very different place.


Jed McCaleb began his career in the tech world as a programmer for a peer to peer file sharing network but he soon began involved in the cryptocurrency market and hasn’t looked back. Beginning with Mt. Gox and now with Stellar, McCaleb is working to spread the word about the technology he is so passionate about.

Avatrade Review Unveils Amazing Benefits for Traders

Looking for a credible entity to help you with online forex trading? Look no further, AvaTrade is the partner you are searching for. The company is headquartered in Dublin with other offices spread in major cities around the different continents. AvaTrade was founded as AvaFX in 2006. Since its inception, it has grown to become a market leader. Today, it boasts of over 200,000 accounts from all over the world and transactions worth more than $60 billion in a month. The success has mainly been attributed to the provision of customized services to its clients.


AvaTrade ensures that it conforms to all the pertinent regulations that govern its operations. It holds all the requisite approvals and certifications from relevant agencies in its area of operations including Ireland, European Union, Australia, South Africa, Japan and the British Virgin Islands. It provides AvaTrade with the legal backing as well as the confidence to clients.


AvaTrade’s strength in the market also lies in its multi-lingual workforce. It is one aspect that ensures all clients receive excellent services. The experienced staffs are available for 24 hours during working days to provide support services to clients. It explains why the company can handle over 2 million transactions in a month. The operations cover a range of services such as bonds and market indices, equities, Bitcoins, exchange-traded funds, and commodities trading.


Although AvaTrade has been in operations for over a decade, it ensures it has platforms and trading accounts for both experienced and beginners. It provides the much-needed flexibility besides helping nurture upcoming traders. In fact, it is among the aspects that give the firm an edge over other brokers. There are eight main trading platforms with automated trading services for beginners. Additionally, the platforms can also be hosted on phones.


The company also understands the different needs of its clients such as Muslim. There are swap-free accounts for those who wish to trade under the Sharia law. Experienced traders with more than one account are also provided with a Multi-Account Manager (MAM) account. Other amazing features that come with having an AvaTrade account include bonuses for new users, minimum deposit, market analysis, and flexible payment modes.

Newsletter Services Provided by the Oxford Club

Following the habits of successful traders and investors is one of the basic keys to success in the investment industry. In fact, people all over the world can do their very best when they know what the experts are doing and how they are earning and preserving their wealth. Fortunately, not everything that an investor learns is a secret so they can be shared with others. So, for those people who want to know how they can devise an investment plan that will increase their chances of buying good investments, here is what you need to know about the communication that this club offers. According to the expert investors in the Oxford club, you may want to start your research for the best strategies when you looking for info about this club’s newsletter services.


Frequent Publications of the Organization’s Newsletters

Newsletters are usually designed to keep everyone up-to-date on what is going on in a business or an industry. Some people enjoy getting newsletters from the organizations that they track since it will helps them to find out what they can do to perform better in their activities. With this in mind, members of this club can benefit greatly from the newsletters provided to them. Specifically, because these letters are released quite frequently in order to keep people up-to-date without missing anything critical. Typically, the frequency letters are as follows:

– 3 Newsletter Publications each month

– 3 e-letters sent out on a daily basis

– Additional trading services for those who sign up


Recommendations and Trend Analysis Shared

Additionally, the club has another featured communication that is available for its members. This communication is known by the name of the Oxford Communique’, and it is considered to be the club’s flagship newsletter that people depend on to gather the information needed for their investments. This is because this newsletter contains a wide range of essential things like trading and stock analysis and recommendations from Alexander Green. Alexander Green’s information is a coveted piece of information since he uses his expertise as a Chief Investment Strategies to devise and post financial insights. The thoughts that this Strategist share is not only related to financing investments but also living a balanced lifestyle that healthy.