Bradesco’s Impressive CEO

     Luiz Carlos is the current president of Bradesco, the second largest bank in Brazil. He was born in Marilia in 1951. In 1969, he joined the ranks of Bradesco as a clerk. His Bradesco career spans over 4 decades. His longevity has seen him develop an impressive resume of achievements in his career.

His Career Path

At only 18 years of age, Trabuco joined Bradesco as a clerk and moved to Sao Paulo after two years. His career’s upward path began after his appointment as Bradesco’s marketing director in 1984. This trajectory didn’t stop as between 1992 to 1998, he served as the bank’s executive director and president of its pensions company. What’s more, in 1999, he became its Vice President and in 2003, he became the president of Bradesco’s insurance outfit.

Between 1999 and 2005, he served in the bank’s board of directors and later became its Vice Chair. Trabuco also held the post of Bradesco’s Seguros Group before his appointment as Bradesco’s CEO. His ascension to Bradesco’s Presidency is due to his accomplishments at Bradesco’s Insurance Group. He helped the insurer double its market share, regional reach, and revamped its management style. Luis went on to accomplish an unprecedented feat in acquiring HSBC’s Brazilian operation for a sum of $5 billion. This was a most impressive accomplishment as it was a record at that time. Subsequently, the company’s market share increased by 35% an increase of 10 percentage points than before 2003.

Ascendancy to the Presidency

In 64 years of its history, Bradesco has had three CEOs prior to Trabuco. Its former CEOs included Amador Aguiar (Bradesco’s founder), Lazaro Brandao, and Cypriano (Trabuco’s predecessor). Unlike other bank executives with degrees in engineering, administration, accounting, and economics, Trabuco holds a post-graduate degree in Politics and Sociology from the University of Sao Paulo.

Leadership Style

Luiz Carlos Trabuco is renowned for his exemplary leadership style. Typically, he arrives at the office at 7:00 am and works until 6:00 p.m. Often, he extends his working day through business dinners. Because of his devotion and commitment to Bradesco, he has earned various prestigious rewards. For instance, he bagged the Insurance Person of the Year award twice, in 2006 and 2007. Also, he appeared in Brazil’s list of 100 most influential business executives in 2009. In 2015, Dinheiro awarded him the Entrepreneur of the Year award. Although he inherited Bradesco during an economic recession, he prevailed and managed to steer the company to greater achievements.

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