Luiz Carlos Trabuco Cappi has been in the banking industry for decades. He has held several positions within Bradesco Bank, from being a bank clerk, a managing director, an executive vice president, and in 2009, he was promoted as the bank’s president. Serving a variety of positions for nearly five years has helped him develop his leadership skills, and he also used his previous experiences to his advantage. The board of directors back at Bradesco Bank stated that choosing him to become the company’s leader is one of the best decisions that they had because he managed to get the company back on track and spearheaded programs that made them become a relevant performer in the Brazilian banking industry.
Luiz Carlos Trabuco Cappi is a Marilia native, the same city where Bradesco Bank traced its roots. As a young boy, he developed an interest working for Bradesco Bank. His dream came true when he was 17 years old – he applied as a bank clerk for Bradesco Bank, and he was hired on the spot. He worked his way to the top, filling roles that need a leader who knows what should be done. In 2009, after the retirement of the 3rd president of Bradesco Bank, he was considered by the board of directors to lead the company because of his rich experiences in serving Bradesco Bank. The former executive vice president has just been promoted to become the 4th president of Bradesco Bank.
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The institution was facing a lot of challenges when he took over. Bradesco Bank is trailing behind its competitors, and investors have been shifting their interest, leaving Bradesco Bank behind. The merger of Banco Itau and Unibanco, which gave way to the creation of Itau Unibanco, gave a massive blow to Bradesco Bank. They beat the company when it comes to the number of assets owned, and they have also driven the investors away from Bradesco Bank. It is the responsibility of Luiz Carlos Trabuco Cappi to restore the condition of Bradesco Bank and bring back the investors who have left them. His plan involved the purchase of HSBC Brazil, and the acquisition of several other financial institutions in the country.
Right after he relayed his plans to the board of directors, Luiz Carlos Trabuco Cappi immediately created a draft that he will be presenting to the HSBC Brazil executives. The negotiations lasted for months, and he managed to persuade the people back at HSBC Brazil that joining Bradesco Bank will be the best decisions of their lives. The acquisition took place in 2015, and right after the transaction was made, reports about the sale were immediately published in the newspaper and broadcasted on TV and radio. This resulted to the skyrocketing prices of their stocks, and he was able to bring back the investors who have left them once. Luiz Carlos Trabuco Cappi considered the purchase of HSBC Brazil as one of the greatest legacies that he will be leaving behind Bradesco Bank. This year, he had to retire from the post, and Octavio de Lazari Junior will be replacing him.
Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384