Luiz Carlos Trabuco Cappi: The Greatest Legacy At Bradesco Bank

Luiz Carlos Trabuco Cappi has been in the banking industry for decades. He has held several positions within Bradesco Bank, from being a bank clerk, a managing director, an executive vice president, and in 2009, he was promoted as the bank’s president. Serving a variety of positions for nearly five years has helped him develop his leadership skills, and he also used his previous experiences to his advantage. The board of directors back at Bradesco Bank stated that choosing him to become the company’s leader is one of the best decisions that they had because he managed to get the company back on track and spearheaded programs that made them become a relevant performer in the Brazilian banking industry.

Luiz Carlos Trabuco Cappi is a Marilia native, the same city where Bradesco Bank traced its roots. As a young boy, he developed an interest working for Bradesco Bank. His dream came true when he was 17 years old – he applied as a bank clerk for Bradesco Bank, and he was hired on the spot. He worked his way to the top, filling roles that need a leader who knows what should be done. In 2009, after the retirement of the 3rd president of Bradesco Bank, he was considered by the board of directors to lead the company because of his rich experiences in serving Bradesco Bank. The former executive vice president has just been promoted to become the 4th president of Bradesco Bank.

Read more on valor.com.br

The institution was facing a lot of challenges when he took over. Bradesco Bank is trailing behind its competitors, and investors have been shifting their interest, leaving Bradesco Bank behind. The merger of Banco Itau and Unibanco, which gave way to the creation of Itau Unibanco, gave a massive blow to Bradesco Bank. They beat the company when it comes to the number of assets owned, and they have also driven the investors away from Bradesco Bank. It is the responsibility of Luiz Carlos Trabuco Cappi to restore the condition of Bradesco Bank and bring back the investors who have left them. His plan involved the purchase of HSBC Brazil, and the acquisition of several other financial institutions in the country.

Right after he relayed his plans to the board of directors, Luiz Carlos Trabuco Cappi immediately created a draft that he will be presenting to the HSBC Brazil executives. The negotiations lasted for months, and he managed to persuade the people back at HSBC Brazil that joining Bradesco Bank will be the best decisions of their lives. The acquisition took place in 2015, and right after the transaction was made, reports about the sale were immediately published in the newspaper and broadcasted on TV and radio. This resulted to the skyrocketing prices of their stocks, and he was able to bring back the investors who have left them once. Luiz Carlos Trabuco Cappi considered the purchase of HSBC Brazil as one of the greatest legacies that he will be leaving behind Bradesco Bank. This year, he had to retire from the post, and Octavio de Lazari Junior will be replacing him.

Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384

Joel Friant Says Software Was Crucial In Marketing The Habanero Shaker

Many people have been longing to know the secrets that successful market enthusiast and entrepreneur Joel Friant used to promote his new brand, The Habanero Shaker. Recently, he revealed during an interview that although there are many things that has done, software was at the center of everything,. He recounted how he cannot do without Skype and OUtlook Calendar. In addition to that, he revealed that Facebook marketing was key to his success.

An eye opener

This was an eye opener to upcoming entrepreneurs that would like to emulate Joel. Most of them thought there was something out of the ordinary that was used. However, as he went ahead to explain, it is about the way you do it, not what you do. Even though he has been using software and other web services that are accessible by all, there are unique ways through which he has been doing it. One of them is by coming up with a working schedule that is tailored to his businesses.

Facing big challenges

Another thing that upcoming entrepreneurs can learn from Joel Friant is the need to avoid procrastination especially when it comes to the bigger challenges. He noted in that interview that while most people would rather handle the easier tasks first, he makes it a priority to complete the most complex ones. This is what he does first when he gets to the office in the morning. According to him, the advantage is that when you get to a point where you have to push some of tasks forward, you already will have done the most important part.

Joel Friant wants those who follow him to know that developing a brand is a continuous process, and ideas will keep coming in. No matter the situation you are in, whether you are riding a bike or relaxing in the backyard, you should always record the ideas that cross your mind for later reference.

Read more on Joel Friant: https://www.corporationwiki.com/p/2g5p9i/joel-friant

Luiz Carlos Trabuco Cappi Will Replace Lazaro Brandao As Chairman Of Bradesco

Major changes to the upper management of Bradesco, the largest bank in Brazil, have recently been announced. Longtime chairman Lazaro Brandao will be stepping down for good from all responsibilities with the bank. He will be replaced by the current CEO, Luiz Carlos Trabuco Cappi, who has served in that position over the last 8 years.

The departure of Brandao marks the end of an era of great prosperity and expansion for the bank. Brandao has served as chairman for the last 27 consecutive years. Even as the inveterate banker approaches his 92nd birthday, many stakeholders in the company are not pleased to see him go.

A legend of Brazilian banking steps down for the last time

Lazaro Brandao first came to work at Bradesco when he was just 16 years old. The year was 1943 and Brandao had just graduated from high school. He was quickly hired on after just one interview, and his first year with the bank coincided with the company’s first full year of operation.

Over a career that would span the next 75 years, Brandao would prove to be the most legendary executive in the history of Bradesco as well as being one of the most storied financiers in the history of Brazilian business. Brandao was first appointed CEO in 1981.

Between 1990 and 1999, he simultaneously held onto the positions of CEO and chairman of the board, the only time in the history of the bank that one person has held both job titles for anything more than a temporary period.

But it was the performance of the bank between 1990 and 2017 that really gave Brandao the reputation of being the patriarchal figurehead of the bank. Over that 27 year period, the bank increased its market capitalization by a factor of more than 300 times. This was in large part due to Brandao’s vision of aggressively seeking organic growth as well as going after strategic acquisitions.

It it for these accomplishments that so many shareholders find it difficult to imagine a Bradesco without him. But Brandao himself has repeatedly reassured investors that his replacement, outgoing CEO Luiz Carlos Trabuco Cappi, is the best man for the job anywhere on Earth.

Read more: Trabuco: Despite the uncertainties, investors believe in the country


Who will replace Trabuco Cappi?

A graduate of Sao Paulo, who has been considered as the fourth president of Bradesco leaves the question of who will replace the outgoing CEO, Luiz Carlos Trabuco Cappi. When Trabuco Cappi first announced that he would be stepping down as CEO, there were a great many rumors swirling that he may be looking to recruit his successor from outside the bank. This was quickly put to rest by Trabuco Cappi himself, who has stated unambiguously that he will not part with corporate tradition and seek to recruit from outside the firm’s ranks.

This means that the only real candidates are the seven people who make up the current junior executive staff at the bank. Although all of these people are theoretically viable candidates to become the next CEO, experts agree that there is one overwhelming favorite.

Mauricio Minas is the 57 year old chief technology officer for the firm. Industry observers say that Trabuco Cappi’s longstanding enthusiasm for technology and the role that it has played over the course of his tenure make it highly likely that Minas will be tapped as the next CEO. In addition to overseeing the creation of the highly innovative Next online banking platform, Minas was also responsible for overseeing the integration of all of HSBC Brazil’s assets into those of Bradesco, a job that was carried out with a high degree of competence and efficiency.

For this reason, the smart money is on Minas becoming the bank’s next CEO.

Find more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856