Krishen Iyer: Should consumers get concerned over location-based data requirement by companies?

Krishen Iyer is the Chief Executive Officer of Managed Benefits Services, a marketing company he founded in 2016. He changed the name of the company from Quick Link Marketing, to concentrate on providing Marketing services to the dental and health insurance companies as well as the service providers. Through his research and experience in insurance, he learned how to build effective marketing campaigns. Krishen Iyer discusses some crucial marketing issues, providing insights on the changing trends in the marketing industry. According to Krishen Iyer, Basing a company’s marketing on location is met with mixed feelings. Location-based marketing can benefit a company if employed correctly. However, consumers in recent times have become wary of location-based marketing, because some companies engage in breaching consumers’ privacy by tracking them without their consent. Iyer advises that a company that values the privacy of their consumers has an easier task when it comes to trust building.

 

According to Krishen Iyer, the simplest way of building trust between a company and its consumers is to enhance transparency about the location-based marketing practices to the consumers. Companies can employ this strategy by explaining what data is gathered upon asking for a location and how it is of benefit regarding service provision. Also, companies should provide all information and explain in terms understood merely by the user. According to a study done by Microsoft, users admitted that they would use a company’s location-based tools if they were to get a cash bonus in return. Krishen Iyer attests that many smartphone users today feel uncomfortable with the knowledge that their phones store information relating to their location. Even though some users find the strategy useful, they are not ready to share location data with companies. Most consumers feel that big companies should provide more support to the local stores in exchange for the location-based data.

 

Read more on Iyer here.

Dr. Ira Kirschenbaum’s Alternative Surgery To Total Knee Replacement

Dr. Ira Kirschenbaum, specializes in minimally invasive knee and hip replacement. Dr. Ira Kirschenbaum is a member of the American academy of orthopedic. He also won numerous awards involving his hip replacement system but also his knee replacement techniques. He serves as an orthopedic consultant and works with webmd. He has helped his patient’s tremendously by inventing new ways such as partial hip/knee replacements, to help his patients recover faster.

 

In the video, Dr. Ira Kirschenbaum, show’s his amazing work as he explains an alternative to knee replacement surgery. Instead of an intensive surgery, Dr. Ira Kirschenbaum, had done a partial knee resurfacing which is less invasive than a knee replacement.with this new surgery, he has found a way to replace the part of the knee that does not work as well by resurfacing the end of the bone with metal on one side and a high-density plastic on the other side because only the damage part of the knee is replaced rather than the whole knee. The problem with replacing the whole knee is that, after 10 or so years, the patient would have to get another surgery to replace the replaced one. Whereas the partial knee replacement can last for years and wouldn’t be replaced as it can last longer than a total knee replacement.

 

Dr. Ira Kirschenbaum invention can help many people as technological advances. Whereas more and more people will seek better alternatives than having to go through a major surgery such as a knee, or hip surgery. Dr. Ira Kirschenbaum will hopefully find more ways to help his patients with alternative surgery’s rather than a total replacement.

The Lawyer Todd Levine

Todd Levine is a litigator girded with many years of experience with lots of great mentors along the way. In his rare free time, he loves playing his bass guitar and keyboard, drawing, and playing with math and science.

 

He is gifted with quick thinking which has helped him much as a lawyer. For instance, he recalls one time in court when the other side suddenly introduced evidence he had never seen before. After a quick five minute perusal, he was able to find something in it that helped his case. This instance quickly bolstered his reputation as a great lawyer.

 

Todd Levine is a founding member of the Miami-based Kluger, Kaplan, Silverman, Katzen & Levine. The firm also maintains offices in Boca Raton and Minneapolis. Along with Alan Kluger, Abbey Kaplan, Steve Silverman, Bruce Katzen, Jason Marks, Michael Perse, and Philippe Lieberman, Levine co-founded the firm in 2009. Since that time it has grown much. The firm has also worked on some high profile cases such as the divorce representation for the retired professional baseball player, Alex Rodriguez, and various cases for famous commercial real estate broker, Edie Laquer. And in 2016 he helped represent Sweetwater Mayor Orlando Lopez in a legal dispute.

 

Todd Levine says he thinks the still close-knit nature of the founders has directly played a decided role in the firm’s growth. All of these founders are also committed to helping mentor and develop the next generation of company leaders. They are also committed to developing new ways to help their clients.

Bradesco’s Impressive CEO

     Luiz Carlos is the current president of Bradesco, the second largest bank in Brazil. He was born in Marilia in 1951. In 1969, he joined the ranks of Bradesco as a clerk. His Bradesco career spans over 4 decades. His longevity has seen him develop an impressive resume of achievements in his career.

His Career Path

At only 18 years of age, Trabuco joined Bradesco as a clerk and moved to Sao Paulo after two years. His career’s upward path began after his appointment as Bradesco’s marketing director in 1984. This trajectory didn’t stop as between 1992 to 1998, he served as the bank’s executive director and president of its pensions company. What’s more, in 1999, he became its Vice President and in 2003, he became the president of Bradesco’s insurance outfit.

Between 1999 and 2005, he served in the bank’s board of directors and later became its Vice Chair. Trabuco also held the post of Bradesco’s Seguros Group before his appointment as Bradesco’s CEO. His ascension to Bradesco’s Presidency is due to his accomplishments at Bradesco’s Insurance Group. He helped the insurer double its market share, regional reach, and revamped its management style. Luis went on to accomplish an unprecedented feat in acquiring HSBC’s Brazilian operation for a sum of $5 billion. This was a most impressive accomplishment as it was a record at that time. Subsequently, the company’s market share increased by 35% an increase of 10 percentage points than before 2003.

Ascendancy to the Presidency

In 64 years of its history, Bradesco has had three CEOs prior to Trabuco. Its former CEOs included Amador Aguiar (Bradesco’s founder), Lazaro Brandao, and Cypriano (Trabuco’s predecessor). Unlike other bank executives with degrees in engineering, administration, accounting, and economics, Trabuco holds a post-graduate degree in Politics and Sociology from the University of Sao Paulo.

Leadership Style

Luiz Carlos Trabuco is renowned for his exemplary leadership style. Typically, he arrives at the office at 7:00 am and works until 6:00 p.m. Often, he extends his working day through business dinners. Because of his devotion and commitment to Bradesco, he has earned various prestigious rewards. For instance, he bagged the Insurance Person of the Year award twice, in 2006 and 2007. Also, he appeared in Brazil’s list of 100 most influential business executives in 2009. In 2015, Dinheiro awarded him the Entrepreneur of the Year award. Although he inherited Bradesco during an economic recession, he prevailed and managed to steer the company to greater achievements.

Luiz Carlos Trabuco Builds the Reputation of Banco Bradesco

     Bradesco is a trailblazer in the Brazilian banking industry. It has 5314 branches across the country and 4,834 service branches with more than 100,000 employees. Amador Aguiar founded it in Marilla which is coincidentally Trabuco’s home. Despite having been in existence for more than 70 years, it has only had two presidents and four CEOs. Luiz Carlos Trabuco, the current CEO, has been instrumental in the growth of Bradesco to the reputation it now holds.

About Luiz Carlos

Luiz Carlos Trabuco is a graduate of the University of Sao Paulo, Faculty of Philosophy, Sciences, and Letters. He also has a postgraduate diploma from the School of Sociology of Sao Paulo, in Social Psychology. Mr. Trabuco put himself through college, and this meant he had to work several jobs. This taught him dedication and hard work.

Luiz Carlos and Bradesco

In 1969 at the age of 18, Trabuco joined Bradesco S.A as a clerk. Following his input in the growth of the bank, Mr. Trabuco was appointed department Director in 1984. Fourteen years later, he was promoted to Managing Director Executive. The next year, due to his outstanding work of about 40 years, he became Vice President, and in 2003, he took over the leadership of the bank.

Leadership Roles

Under Trabuco’s management, Bradesco doubled in size in six years. Not only geographically but also financially moving from 20 million account holders to 27 million from 2009. He is a man who continuously researches the market in order to ensure the company stays on top of the financial industry.

Contribution

Luiz Carlos has in many ways followed in the footsteps of his predecessor Amador Aguiar. He for one pays more attention to traditional banking service practices that demand a close encounter with customers. This is despite the fact that these practices do not directly convert into profits.

Additional Information

Luiz Carlos started his tenure as Chief Executive Officer of the Board of Directors at Bradesco. He is not only a member of the Managing Body and Managing Director of Fundação Bradesco but also of (FIMADEN), the Foundation Institute for Digestive System and Nutrition Diseases. In addition to this Luiz is a sitting member of the Board of Directors of (FEBRABAN), the Brazilian Federation of Bank Association.

Awards

In 2009, Luiz Carlos won the Don Quixote Trophy. He was dubbed entrepreneur of the year in 2015, for finance and is on the Forbes Magazine List of Best CEOs in Brazil in 2016. On Ultimo Segundo’s ranking Of The 60 Most Powerful of Brazil, he was in the 24th position.

 

Guilherme Paulus and Detail-Oriented Work

     Guilherme Paulus is quite a dazzling figure in his South American homeland of Brazil. He’s located in the sizable metropolis of São Paulo in the Portuguese-speaking nation at the moment. People sometimes refer to him in longer form as Guilherme de Jesus Paulus. Guilherme Paulus was one of the individuals who helped establish CVC Brasil Operadora e Agencia de Viagens back in the beginning of the seventies. He was merely 24 years in age when he did this. He teamed up with a politician who was known throughout Brazil. The politician remained with the company for a total of four years or so. CVC has done so much with the guidance of Paulus. It’s now the biggest tour operation business functioning in all of Latin America as a region. The Carlyle Group of Washington, D.C. in the United States is an international private equity company. It purchased a significant part of CVC toward the end of 2009. Guilherme Paulus set up GJP Hotels and Resorts at some point in 2005. This business takes charge of more than 15 Brazilian resorts and accommodations. It’s currently trying to construct and oversee lodging establishments that are located close to various airports in the nation as well.

This is a tireless individual who has had many achievements since starting his vocation years and years ago. The vast tourist field in Brazil is a big part of these achievements as well. People from all over the planet flock to Brazil to check out its thrilling and varied sights and sounds. Rio de Janeiro welcomes people who come from all kinds of countries. It welcomes tourists who speak all sorts of native languages, too.

Guilherme Paulus hasn’t always been who he is today. He had to work hard to get to his current position in this life. He has always been a person who is more than willing to make sacrifices for the greater good. He has always been someone who has no reservations regarding taking risks. Paulus has never been afraid of hard work, determination and similar feelings. He was employed with IBM or “The International Business Machines Corporation” during his youth. He took an internship with the enormous corporation when he was still extremely young. He did so prior to his twentieth birthday, interestingly enough.

Paulus is married and has been for a while. He shares a pair of wondrous children with his wife.

You may see http://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/revista-elege-guilherme-paulus-como-empreendedor-do-ano/.

Bruno Fagali: Choosing A Good Lawyer For Your Business

Complex legal matters require the attention of a powerful lawyer. It is crucial that you work diligently in getting the right attorney for your situation.

If you are planning to file a lawsuit against any entity, of if a lawsuit has been filed against your organization, you need to act fast and get a lawyer.

Most business owners and organizations rely on lawyers to handle their legal issues for them. It is a good idea to get a lawyer who is well versed in the type of business you operate.

Running a business, or managing an organization, requires compliance with certain rules and regulations. A knowledgeable lawyer can let you know about the laws that affect your business or your industry.

When it comes to retaining a lawyer, or when you need to hire a lawyer for legal representation, it is extremely important to get the best lawyer you can afford.

Many businesses, entrepreneurs and establishments in Brazil turn to Bruno Fagali for legal assistance. Bruno Fagali is a renowned attorney and he strives to render top quality advice and guidance to clients.

Bruno Fagali advises and represents clients from all walks of life and he is a highly sought after legal representative.

Lawyers draft legal documents, including contracts. They help business owners and corporate executives to handle their transactions effectively and achieve the outcome they want.

If you find yourself in a legal dispute or other complicated situation involving business or corporate transaction, you can rely on a knowledgeable and experienced lawyer like Bruno Fagali for proper guidance.

Bruno has practiced law for a long time and he has a thorough knowledge of the legal system in Brazil. He has addressed many different cases and is well experienced in many types of legal cases.

Bruno Fagali can handle cases pertaining to Regulatory Law, Ethics, Administrative Law and much more. If you need an expert in Urban Law or Compliance, Bruno Fagali is your clear choice. Numerous professionals and companies have benefited tremendously from his top notch advice and legal representation.

Ricardo Tosto Legal Career Success

From the time he was young, Ricardo Tosto wanted to become a lawyer to help others. He worked hard in school, and he was accepted to a local college. After he graduated, he went to law school.

Law school is challenging for people to pass for multiple reasons. Not only is it expensive to attend, but the classes are arduous. Few people have the discipline to work and stay in school. Ricardo Tosto worked at a local firm during law school. He decided to work for multiple reasons. He wanted to save up as much money as possible, and he also wanted to graduate with relevant experience in the field. He is the type of person who is always prepared. Due to his hard work, he had multiple job offers to choose from once he graduated from law school.

Starting Out

After choosing a company to work at, Ricardo Tosto advanced quickly and received additional responsibility. He wanted to increase his overall level of responsibility for multiple reasons. Not only did he want to learn more about the legal profession, but he also wanted to open a law practice later in his career. Many legal experts end up owning their own business. Working for a massive legal company is hard work, and it requires many hours of overtime a week. Ricardo Tosto eventually got burned out, and he decided it was time to start a business.

Company

Ricardo Tosto started a company in the city he grew up in. He enjoyed operating his own business because he had complete control over his time. He has had a ton of financial success with his company. Anyone who wants to work with an experienced lawyer should consider working with Ricardo Tosto and his team.

 

Alexandre Gama Rose To The Top Like This

     Mr. Alexandre Gama is a well-tenured individual in the marketing field, himself boasting just short of 36 years’ worth of experience across several companies that Mr. Gama has worked for over the years.

Advertising is even more difficult today than it has been in any other period of time prior to the past decade. Advertisers like Mr. Alexandre Gama are forced to take further measures than in the past, adopt more mediums to spread their message throughout, and deal with a lightning-fast-paced world that makes advertisers feel forced to keep up with the many demands of their clients or face the risk of getting trampled by their respective competition.

Mr. Gama first spent a few years in college to learn a feel for what marketing would be like in the real world. Gama attended the FAAP from 1978 to 1982, or the Armando Alvares Penteado Foundation.

Even though he never once left the confines of Brazil prior to this point, Mr. Alexandre Gama moved to the United States to work at what was then the best advertising or marketing agency in the whole nation – Standard Ogilvy & Mather.

Over the 35-plus years that Mr. Gama has helped advertising groups get to the top of their respective classes, he never learned as much as he did throughout the first eight years of his working life in the industry. Being able to work for Standard Ogilvy & Mather to start his career out helped Mr. Alexandre Gama get on top of the advertising and communications industry.

Gama has also served countless organizations, including the D&AD’s International Film Jury as its foreman, one of just a few board members of the Brazilian Association of Advertising Agencies, and one of only six members of the Publicis Groupe’s Global Creative Board.

Campaign Reform Group End Citizens United Is Keen On Flipping Pennsylvania’s 18th District For Dems

     Pennsylvania’s 18th Congressional District occupies a southwest chunk of the state that has been solid Republican territory for decades. Hillary Clinton pulled a dismal 38% of the vote here in the 2016 presidential race.

But Democrats are suddenly feeling good about their chances to flip this seat in a March 13 special election. For one thing, the seat was vacated by scandal. Republican Congressman Tim Murphy resigned in disgrace after an extramarital affair that came with a lot of additional sleazy details.

Another reason for optimism is the candidate the Democrats are running – the young and telegenic Conor Lamb, a former Marine officer and Assistant U.S. Attorney with an impressive record of public service and policy achievements.

His opponent is a decidedly hackneyed politician. He’s a Pennsylvania state lawmaker Rep. Rick Saccone, an ultraconservative Trump supporter backed by truck loads of out-of-state campaign cash. Since the election, Trump’s popularity has plunged in the 18th.

Now Conor Lamb is getting an even bigger shot in the arm from a big-ticket national political action committee called End Citizens United. The group is fresh off a major victory in the Alabama U.S. Senate race that pitted Trump Republican Roy Moore against Democrat Doug Jones. Jones won in a state where many believed it was impossible for any Democrat to prevail.

End Citizens United is backing Lamb because he strongly supports the PAC’s goal of getting big money out of politics. The group formed in 2015. It took its name from the now infamous 2010 Supreme Court decision known as the Citizens United ruling. What the conservative-dominated Supreme Court did was basically open the floodgates to unlimited amounts of “dark money” to flow into our election system.

End Citizens United has a long-term goal of overturning the Supreme Court decision which determined that a corporation was the same as a “person” and that free speech is the equivalent of “money.” The corrupting influence of billions in corporate cash has brought devastating result to fair and free elections in America. More and more, the average voter is being disenfranchised because billionaires and corporations can essentially “buy” any candidate they want.

Taking back the U.S. House from Republicans is an absolutely critical step toward End Citizen United’s goal of passing an Amendment to the U.S. Constitution that would negate the Supreme Court’s 2010 ruling. Electing Conor Lamb to Pennsylvania’s 18th District would be a key pick-up for Democrats.

You may also read https://www.theatlantic.com/magazine/archive/2016/04/how-to-reverse-citizens-united/471504/ for more.